The Kelce brothers are officially taking their empire to the next level.
Travis Kelce and Jason Kelce have announced the launch of Kelce Clubhouse, a brand-new digital hub designed to bring fans closer than ever to the world of New Heights — the wildly popular podcast that has turned the brothers into cultural icons far beyond football.
Created in partnership with Amazon and Wondery, the Kelce Clubhouse is being billed as a one-stop destination for everything fans love about the Kelces: football, family, humor — and now, exclusive access.
More Than a Podcast — A Community
Since its launch, New Heights has grown from a football chat into a full-blown movement, powered by a fiercely loyal fanbase affectionately known as the 92%ers. The Kelce Clubhouse is the brothers’ way of giving that community a permanent home.
“From day one, New Heights has been about family and football,” Jason and Travis said in a joint statement. “It’s rallied a community as passionate about those things as we are — so creating something game-changing for our loyal fans was the natural next step.”
What Fans Can Expect Inside
The Kelce Clubhouse isn’t just another merch site or content page. It’s designed as an evolving fan experience, featuring:
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Exclusive merchandise drops and licensed collaborations personally curated by the brothers
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Early access and one-click viewing for new New Heights episodes on Prime Video and YouTube
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Bonus clips and behind-the-scenes content you won’t find anywhere else
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Products the Kelces actually use and love, not generic endorsements
In short: if it’s Kelce-approved, it lives here.
A Strategic Power Move
The launch comes at a pivotal moment for both brothers — Jason adjusting to life after retirement, Travis navigating superstardom on and off the field — and signals something bigger than a podcast extension. The Kelce Clubhouse positions the brothers as full-fledged media entrepreneurs, turning fandom into an ecosystem.
“Working with Amazon allowed us to create one place where fans can get all things New Heights,” they added. “Welcome to the official home for 92%ers.”
For fans who’ve followed the Kelce journey from locker rooms to living rooms, this isn’t just a launch.
It’s an invitation inside. 🏈🔥
