Cat Deeley has shared some thrilling career news, stepping away from This Morning to focus on an exciting new collaboration.
Since joining This Morning in 2024 alongside Ben Shephard, Cat quickly became a fan favorite. However, in recent weeks, Cat’s absence from the show sparked widespread speculation, with Angela Scanlon and others filling in for her.
Cat Deeley Unveils New Career Move
On Thursday (March 6), Cat took to Instagram to share a video from her launch party for her new collection with fashion brand Frasers, previously known as House of Fraser.
As the face of the 2026 Spring campaign, Cat has curated a stunning selection of 100 items for the brand, including womenswear, footwear, accessories, kids’ clothing, home items, and beauty products.
In the video, Cat looked radiant at the event, chatting with guests while enjoying cocktails branded with her name. Wearing a chic striped suit and her signature bouncy blonde waves, she captioned the video: “Ice Ice baby!! @frasers put my name on an ice cube!!!!!! Celebrating My New Edit Launching on Monday!!”
Cat is a firm favourite on This Morning (Credit: ITV)
A “Pinch Me” Moment for Cat
Cat shared her excitement over the collaboration, calling it a full-circle moment. “Working with Frasers on this edit was a very full-circle ‘pinch me’ moment as my mother has been a House of Fraser (as it was called at the time) shopper since I was a little girl. It is a brand that resonates deeply with me and I am honored to join the Frasers family with this collaboration.”
The news comes after a period of absence from This Morning, where Cat had been noticeably missing. While her absence was not initially explained, Ben Shephard humorously mentioned that Angela Scanlon would be his “play date” while Cat was away.
Around the same time, it appeared Cat was not in the UK. She shared several Instagram Stories from what seemed like an overseas location, including a snowy cityscape with a timestamp showing Eastern Standard Time (EST), hinting at her being in North America.
In another post, Cat filmed herself prepping for the day after stepping out of the shower, sipping her morning coffee while applying makeup, all while playing Stateside by PinkPantheress and Zara Larsson in the background. Although she teased that she was “Stateside,” she clarified that she wasn’t actually in America, saying, “Not Stateside but pretty close. There’s plenty of snow… what’s your guess?”
Fans Support Cat’s New Venture
Cat’s fans and fellow celebrities quickly took to social media to congratulate her. Danni Minogue commented, “Congratulations gorgeous,” while others expressed excitement about her new venture. It’s clear that Cat’s fans are thrilled to see her shine in a new chapter of her career.
Cat’s collaboration with Frasers marks an exciting new chapter as she continues to expand her career beyond her beloved role on This Morning. With her stunning collection set to launch on Monday, there’s no doubt that Cat’s star will continue to rise.
