In an emotional display of loyalty, I’m A Celebrity star Gemma Collins has come to the defense of Adam Thomas, once again addressing the ongoing bullying accusations against David Haye on the South Africa spin-off. The drama that has unfolded on screen has left viewers in shock, and Gemma wasn’t about to stay silent.
The fiery confrontation between David Haye and Adam Thomas took a disturbing turn last week when Adam, feeling unwell, refused to participate in an upcoming trial. In an attempt to provoke Adam, David lashed out, calling him “useless”—a comment that fans quickly labeled as bullying. The incident sparked outrage among viewers who slammed David for his aggressive behavior.
But Gemma, 45, who has built a reputation for standing up for her friends, wasn’t afraid to speak out. Taking to Instagram, she shared a powerful clip of the moment when David publicly berated Adam for his decision. Alongside the video, Gemma wrote: “We must protect my lovely friend @adamthomas21 at all costs! NEVER BE AFRAID TO PROTECT YOUR BESTIE @imacelebrity.”

Gemma Collins has addressing the Adam Thomas ‘bullying’ row as she says she wasn’t afraid to ‘protect’ the actor against David Haye on I’m A Celeb South Africa

Adam, 37, and David, 45, butted heads last week as the Waterloo Road actor broke camp rules – and again when Adam felt unwell and didn’t wish to take on a trial
She continued, “Loyalty isn’t loud, it’s solid. It’s showing up, backing them in rooms they’re not in, and keeping their name sparkling clean like a diamond under pressure. Because a real one doesn’t just stand beside you… they stand for you.”
Gemma also appeared on I’m A Celebrity: Unpacked alongside Carol Vorderman and Sam Thompson, where she took a swipe at David Haye’s boxing career, saying: “David used to lose a lot. That concerns me. How is he a heavyweight champion? Bless you, David, and you keep losing, hun.”

Previous scenes saw Adam feeling unwell, but David responded he was acting ‘useless’ and expressed he didn’t like men who acted like that
When the conversation shifted to the ongoing tension between Adam and David, Gemma revealed that she had stepped in on more than one occasion to protect Adam. “I think David Haye might have seen a weakness in Adam,” Gemma said. “There were times where I had to protect Adam in there. If I went full GC mode on David, it would’ve been a disaster, but I had to remain calm and composed. I’m not here to perform, I’m here as me.”
She added, “If things had gotten worse, I would have been the one to take David on. I’m not afraid to step up when needed.”
David’s harsh remarks, telling Adam, “Who gives a s***,” after Adam said he wasn’t feeling well, only fueled the fire, prompting Loose Women star Beverley Callard to confront David and urge him to show more empathy towards his campmate.
Gemma’s call for loyalty and support for Adam hasn’t gone unnoticed. Fans flooded social media, with one viewer commenting, “David really needs to go – that was not banter, that was bullying. I’m sorry but it was.”
Another fan wrote, “David Haye, what a bully. Times like this, he should be thrown out for being a jerk.”
David’s controversial behavior has left fans divided, especially after his earlier remarks about his girlfriend Sian Osborne, which were labeled “misogynistic,” and his comments on “fat-shaming” Gemma. The situation continues to unfold on I’m A Celebrity as viewers eagerly await how this will all play out.
Gemma’s unflinching defense of Adam has resonated with many, reminding everyone that true friends stand by each other, no matter the cost. The loyalty and fierce protection Gemma has shown Adam speak volumes about the kind of person she is – and fans can’t get enough of the drama.
Will David face consequences for his actions, or will the feud continue to simmer? Stay tuned for more shocking twists from I’m A Celebrity South Africa.


