David Haye is going all in with a bombshell lawsuit against ITV, claiming the network’s “manipulative” editing on I’m A Celebrity… South Africa has irreparably damaged his brand! The boxer is furious, accusing the show of turning him into a “pantomime villain” and demanding a whopping £10 million in damages!
The drama kicked off when David was accused of bullying eventual winner Adam Thomas, with their tense clashes taking center stage on the show. But Haye believes the edit portrayed him unfairly, citing moments like the infamous “fat-shaming” remark about Gemma Collins, which, he argues, was deliberately manipulated to make him look worse.
A source close to David revealed his outrage: “He’s absolutely livid about how the whole thing was handled. It feels like ITV is using him as a scapegoat for the show’s drama. David’s ready to fight for justice and to recover his lost earnings.”
The fiery moments between David and Adam escalated when Haye lashed out during the live final, questioning Adam’s victory and accusing him of “playing the victim.” The tension was palpable, with Ant and Dec even poking fun at David’s “terrifying theories about women.”
But it didn’t stop there. David’s controversial remarks about women on the show—including a shocking comment about his girlfriend’s “ugly bird” personality—caused uproar, and viewers branded him a misogynist. But in a twist, David defended his comments as “banter” and insisted there was no malice.
In a bold interview, David doubled down, claiming Adam was playing the victim card and exaggerating his struggles. “He’s a super sweet guy, but he hams it up—he’s a professional victim,” David said. The boxer’s fiery words continue to fuel the fire of controversy surrounding the show.![]()
Now, with his reputation on the line, Haye is taking legal action and wants answers from ITV for the damage caused. Will ITV settle, or is this fight just beginning?


