In the world of television, where ratings and profits are paramount, decisions about who stays and who goes can often seem confusing—especially when it comes to high-profile stars. However, recent revelations regarding ABC’s decisions involving Jimmy Kimmel and Roseanne Barr have raised serious questions about the network’s priorities and its double standards. 
The Case of Jimmy Kimmel: Costly Yet Unshakeable
In 2026, reports emerged revealing that Jimmy Kimmel, the late-night talk show host known for his charm and quick wit, is reportedly costing ABC a staggering $20–$40 million per year. This revelation has shocked many, given the significant amount of money Kimmel’s show is said to be losing annually. Despite these significant financial losses, Kimmel’s position on the network remains secure. His late-night show continues to air, with ABC choosing to keep him on the air despite the reported deficit.
Why would a network like ABC continue to invest in a show that loses so much money? The answer may lie in the long-term value Kimmel brings to the network. As one of the most recognized names in late-night television, Kimmel’s show holds a unique place in ABC’s programming lineup. His brand of comedy resonates with millions of viewers, and he has built a loyal following over the years. His ability to engage with high-profile guests, tackle topical issues, and offer humor amidst societal chaos has kept his audience coming back for more. :max_bytes(150000):strip_icc():focal(750x247:752x249)/jimmy-kimmel-live-091825-7a3491d46712499eaa40b1323dc5345a.jpg)
However, in a world where networks are under increasing pressure to maximize profits, how much longer can ABC afford to keep a show that isn’t bringing in the revenue it used to?
The Roseanne Barr Controversy: A Firing That Shocked the Nation
Fast forward to 2018, and ABC faced another major controversy: the firing of Roseanne Barr. Roseanne, whose show “Roseanne” was revived to massive success in 2018, was generating a reported $5–$15 million annually for the network. Despite this significant financial success, Roseanne’s time on ABC came to a shocking halt after she made a controversial tweet that was widely condemned as racist. The network, after much deliberation, made the decision to cut ties with Barr and cancel the show, effectively ending what had been one of the most talked-about television revivals in recent memory. 
This decision was met with a flurry of criticism from both sides of the political spectrum. Many believed that Roseanne’s firing was a knee-jerk reaction to a PR crisis, while others applauded ABC for taking a strong stance against offensive behavior. Nonetheless, it was clear that the network valued its public image more than the financial success that Roseanne’s show had brought.
Here lies the crux of the issue: Despite the fact that Roseanne’s show was making ABC significant money, the network did not hesitate to cut ties with the actress and cancel her program. On the other hand, Kimmel’s show, which is reported to be losing money, is still given the green light. This apparent disparity in how the two stars were treated has led many to question ABC’s true motives behind these decisions.
What’s Really Behind the Network’s Decisions?
To the casual observer, ABC’s decisions regarding Kimmel and Roseanne may appear arbitrary or contradictory. However, a closer look suggests that these decisions are not driven by financial considerations alone. There may be political and social factors at play—factors that have far-reaching consequences for the network’s brand and its relationship with its audience.
One possible explanation is that ABC’s decision to keep Kimmel on the air, despite his financial losses, is tied to his status as a cultural and political figure. Over the years, Kimmel has become more than just a late-night host. He has used his platform to tackle important social issues, including healthcare, gun control, and the Trump administration. His monologues and interviews often delve into political satire and current events, which have resonated with a large portion of the audience.
In contrast, Roseanne’s show was a politically charged one as well, but it was a show that appealed to a different demographic—a demographic that was less in line with ABC’s progressive stance. Roseanne Barr herself has been known for making controversial political statements, some of which the network ultimately decided were too much of a liability.
By firing Roseanne, ABC was able to distance itself from any negative associations with Barr’s controversial views and public persona. However, by keeping Kimmel on the air, the network maintained a connection with a more liberal and politically active audience, while also keeping a familiar face in late-night television.
Is This About Business, Or Is It Political?
The most compelling question that arises from this situation is whether ABC’s decisions are truly based on business factors or whether they are rooted in political and social considerations. While financial success is always important to a network, it is clear that ABC is making strategic choices that go beyond mere dollars and cents.
ABC’s decision to keep Kimmel on the air, despite his show’s financial losses, speaks to the growing influence of politics in the entertainment industry. Networks today are under more scrutiny than ever before, with viewers increasingly demanding that their favorite shows align with their political and social values. This shift has led to the rise of politically driven content in mainstream media, with hosts like Kimmel becoming key players in shaping public discourse.
In contrast, Roseanne’s cancellation highlights the risk networks face when their stars become too controversial or politically divisive. While Roseanne’s show was a financial success, it was also a source of tension for the network, especially after Barr’s tweet. By letting her go, ABC avoided the possibility of further backlash, but in doing so, they alienated a large portion of their audience.
What Does This Mean for the Future of Television?
As networks like ABC continue to navigate the changing landscape of entertainment, it’s clear that political and social considerations will play an increasingly prominent role in their decision-making. While financial success will always be important, networks are now factoring in the potential for controversy, public backlash, and social responsibility when making programming choices.
This shift could have a profound impact on the future of television, as it will encourage networks to make more calculated decisions about the stars they hire and the content they produce. In an age where viewers are more politically engaged than ever before, it’s no longer just about the ratings—it’s about aligning with the values of the audience and maintaining a public image that resonates with viewers.
Conclusion: Double Standards or a Necessary Strategy?
Ultimately, the decisions made by ABC regarding Jimmy Kimmel and Roseanne Barr reveal a complex balancing act between business, politics, and public perception. While the network’s double standards may appear frustrating or confusing at first glance, they reflect the broader trend of politics infiltrating entertainment in ways that go beyond simple financial calculations.
As the entertainment industry continues to evolve, it’s clear that networks will have to navigate these delicate issues with care. Whether we agree with ABC’s decisions or not, one thing is for sure: it’s not just about business—it’s about politics. And as long as that remains the case, we can expect to see more of these controversial, headline-grabbing decisions in the future.


