Rochelle Humes has raised eyebrows with her latest comments on the rising crime rate in London — admitting she’s now too scared to wear a luxury watch in the capital.
The 37-year-old former Saturdays singer and This Morning presenter made the remark on her Ladies Who Launch podcast, prompting a wave of criticism online.
“You can’t wear a Rolex in London anymore. It’s too scary to have anything nice these days,” Rochelle said, reflecting her concerns over theft and snatch crimes.![Despite insisting: 'It's too scary [in London] to have anything nice these days', her proclamations about the capital come after The Saturdays star, 37, was spotted with an eye-popping £442,589 worth of jewellery on both wrists and hands](https://i.dailymail.com/1s/2026/05/21/14/108773075-15836687-Despite_insisting_It_s_too_scary_in_London_to_have_anything_nice-a-2_1779368811207.jpg)
The comments come shortly after Rochelle shared snaps of herself wearing an armful of jewellery worth around £450,000 during a star-studded influencer trip to Miami. Among the pieces were a £70,000 Bvlgari watch, Cartier bangles worth £68,300, a £3,780 Van Cleef & Arpels bracelet, her engagement ring, and a £499 Oura ring.
Despite being surrounded by luxury, Rochelle defended her perspective on wealth and expectations, explaining her early career earnings and the pressures of supporting a lavish lifestyle:
“You’re expected to live a lifestyle you can’t always prop up,” she told Jamie Laing’s Great Company podcast, reflecting on her time in S Club Juniors.
Rochelle, who grew up in a working-class single-parent household, has since transitioned into business, launching the award-winning My Little Coco, her management agency The RH Group, and hosting her podcast Ladies Who Launch.
However, social media users were quick to voice disapproval, with one writing:
“Come back down to earth where the ordinary people live.”
Others echoed the sentiment, pointing out that her comments were tone-deaf amid rising financial struggles faced by ordinary Londoners.
Whether loved for her candour or criticised for flaunting her wealth, Rochelle Humes’ latest remarks have sparked heated debate about celebrity privilege and public safety in London.
