The youngest Beckham, Harper, is gearing up to launch her own beauty brand later this year — and insiders say it could be one of the biggest celebrity teen launches in years. Despite being just 14, Harper will not be navigating this alone. The budding entrepreneur will be backed by her mother Victoria Beckham’s trusted PR powerhouse, CGC Global, the same agency behind Victoria Beckham Beauty’s global success.
Founded by Claire Goodwin, CGC Global is a leading luxury beauty communications firm, representing brands like Hermes Beauty, Diptyque, and Glossier. It has also worked with Dua Lipa’s skincare line and Cruz Beckham’s influencer girlfriend, Jackie Apostel, helping her grow her profile in fashion and beauty.
Victoria is reportedly guiding the project but has ensured Harper’s vision takes the lead. The teen’s entrepreneurial ambitions started after she struggled with unsuitable skincare in her early teens. “I want to create a brand because I know what I want and I don’t want other people to go through what I have,” Harper told her mother.
Friends say Harper is deeply involved in the brand, spending months shadowing Victoria, researching gaps between children’s products and adult luxury brands. She is also gathering feedback from her influencer circle, including Liberty Dowling and Sadie Lou, to help shape everything from packaging to product lines.
While rumors suggest the brand name HIKU, the final name remains under wraps. But sources insist Harper’s project will be sleek, sophisticated, and aimed squarely at teenagers, combining social media influence with expert PR to create a potential teen beauty empire.
With celebrity teen skincare now among the most lucrative sectors, comparisons to Kylie Jenner and Hailey Bieber are inevitable. Industry insiders suggest that, if successful, Harper could even out-fortune her famous parents — a bold claim that reflects both her ambition and the Beckhams’ proven business acumen.
Source: https://www.dailymail.co.uk/
