Coleen Rooney proved once again that effortless style doesn’t have to be extravagant—unless it’s designer.
The television personality and businesswoman was spotted running errands in Wilmslow, Cheshire, on Sunday, looking relaxed and understated in an outfit that quietly carried a luxury price tag of around £2,250.
Luxury Style Hidden Behind a Casual Look
Despite fronting her affordable By Coleen collection for Primark, the 40-year-old opted for high-end fashion during her weekend outing.
Coleen wore a soft pink Miu Miu polo shirt worth approximately £1,400, pairing it with classic blue denim jeans for a timeless, everyday look.
She completed the outfit with a pair of Alaïa mesh ballet pumps priced at around £850, while styling her dark hair in a neat low bun and keeping accessories to a minimum.
Photographers captured the former I’m A Celebrity… Get Me Out of Here! contestant checking her phone as she walked through the streets before taking a call on her way back to her car.
The understated styling highlighted Coleen’s signature approach to fashion—comfortable, polished, and effortlessly elegant.
Perfect Timing Ahead of a Major Career Milestone
The outing comes just hours before the launch of Coleen’s highly anticipated second By Coleen collection for Primark, arriving in stores on July 28.
Earlier this year, Coleen signed a reported multi-million-pound partnership with the high-street retailer, and the first collection proved hugely popular with shoppers.
The new range continues her focus on practical yet stylish fashion, with womenswear priced between £2.50 and £30, while a children’s collection will follow in August.
Styling her dark tresses in a low bun, the I’m A Celebrity star kept comfortable in a pair of Alaia £850 mesh ballet pumps
Coleen was spotted checking her phone as she walked down the street before taking a phone call on the way back to her car
It comes as Coleen is preparing to drop her second collection with Primark on July 28 after signing a multi-million pound deal earlier this year
Customers across Great Britain will also be able to purchase the full collection through Primark’s Click & Collect service.
A Special Family Moment
One of the biggest highlights of the new campaign is the modelling debut of Coleen’s youngest son, Cass, aged eight.
Appearing alongside his mother for the first time in a professional photoshoot, Cass helped showcase the children’s collection, creating what Coleen described as one of the most meaningful moments of the campaign.
“As a mum to four children, I wanted the collection to feel stylish yet practical, and working with a brand like Primark that so many of my followers shop with was really important to me,” she said.
Coleen added that her family has been incredibly supportive throughout the collaboration and revealed that seeing Cass take part made the experience even more memorable.
“My family are very proud of me with this collaboration, and having Cass as part of the kidswear photoshoot was such a special moment,” she shared.
Family Life Remains Her Biggest Priority
Coleen and her husband, former England captain Wayne Rooney, share four sons: Kai, Klay, Kit, and Cass.
With the photoshoot complete and the school holidays underway, Cass has already embraced the summer spirit by debuting a bold new haircut inspired by Brazilian football legend Ronaldo’s iconic 2002 World Cup hairstyle.
Coleen later revealed that Cass’s football team had also won their summer league, proudly sharing a photo of him holding the championship trophy.
Balancing Luxury and High-Street Fashion
While her latest appearance featured luxury labels worth more than £2,000, Coleen continues to champion accessible fashion through her growing partnership with Primark.
Her ability to move seamlessly between designer pieces and affordable collections has become part of her appeal, showing that style isn’t about choosing one over the other—but knowing how to make both work effortlessly.
