Holly Willoughby Turns Back Time: Sexy 90s Throwback Snap Has Fans Buzzing!

HOLLY Willoughby snaps to it as she joins stars sharing pictures from their past online.

The former This Morning host, 45, included a fresh-faced image of her fronting a 1998 Pretty Polly campaign by pushing up her pale pink bra.

Holly Willoughby in a red dress with a bow detail at the shoulder.
Holly Willoughby snaps to it as she joins stars sharing pics from their past onlineCredit: Getty

 

Holly Willoughby in a pink bra, with a man in a white lab coat in the background.
Holly included a fresh-faced image of her fronting a 1998 Pretty Polly campaign by pushing up her pale pink bra

In the advert, Holly cheekily declares herself a “sex goddess”.

Other throwback photos show her smiling sweetly with her hair in bunches and posing with arms over her knees.

Holly was just 14 when talent scouts spotted her on a school trip to The Clothes Show Live exhibition in Birmingham.

She was quickly snapped up by a leading model agency.

She said: “I knew it wouldn’t last forever but it brought me to the attention of a casting director.”

Holly’s first big show came in 2004 when she co-presented Ministry of Mayhem on Saturday mornings on CITV.

From then on she went on to front some of the biggest shows on TV including presenting Dancing On Ice alongside Philip Schofield in 2006.

Three years later she and Philip, 63, joined This Morning, with Holly replacing Fern Britton, 68.

After 14 years on the daytime sofa, Holly quit the show in October 2023.

Holly hasn’t been on TV in a year after Dancing on Ice, which she presented with Stephen Mulhern, was rested in March 2025.

Celebs sharing snaps as they reflect on their lives in the 1990s include Myleene Klass, 47, Ben Shephard, 51, and Peter Andre, 53.

Holly Willoughby smiling and wearing pigtails and a white t-shirt.
A young Holly in bunches

 

Holly Willoughby seated on steps outdoors.
Holly sitting pretty in a demure pose