The writing team behind “The Late Show with Stephen Colbert” has decided to take an unusual route in hopes of earning one more Emmy nomination for the show’s final season.
Rather than waiting for a traditional awards campaign, the writers created their own humorous “For Your Consideration” video after learning that CBS was not running a dedicated Emmy campaign specifically for them. The self-made effort quickly caught attention online and has become a talking point among television fans ahead of this year’s nominations.
Felipe Torres Medina, one of the show’s staff writers, shared the campaign on Instagram with a tongue-in-cheek message. 
“CBS is not doing an Emmys campaign for us, so ‘for strictly financial reasons’ the @colbertlateshow writers made our own #FYC campaign.”
The playful video features the writing staff posing throughout New York City in a parody inspired by the opening sequences of classic 1980s sitcoms.
It opens with the message:
“From the writers who brought you ‘The Late Show with Stephen Colbert’ this summer comes… ‘We’d Love an Emmy.'”
Although the writers suggested they were creating their own campaign due to a lack of studio support, a person familiar with the Emmy promotional strategy said CBS had still included “The Late Show with Stephen Colbert” in broader For Your Consideration television advertisements shown in both New York and Los Angeles, along with several digital billboard promotions.
Throughout its run, “The Late Show with Stephen Colbert” was consistently recognized by the Television Academy, receiving nominations in the Outstanding Talk Series category nearly every year it aired.
The show finally secured its first Emmy victory in 2025, shortly after CBS announced that it would be bringing the long-running late-night program to an end.
During his emotional acceptance speech at the 2025 Emmy Awards, Stephen Colbert reflected on how the show’s purpose had evolved over the past decade.
He recalled filmmaker Spike Jonze asking him back in 2015 what he wanted the program to become.
Colbert said he had hoped to create a late-night comedy show centered around love. While he wasn’t sure he had fully achieved that vision, he eventually realized the show had also become one about loss—a feeling closely connected to love itself.
He told the audience that people often discover how deeply they care about something only when they begin to fear losing it.
Closing his speech, Colbert spoke passionately about his love for America, encouraging viewers to remain strong and courageous before ending with one of his trademark humorous lines about ignoring the elevator and “going to the higher floor.”
Attention now turns to the next stage of awards season, with the nominees for the 78th Primetime Emmy Awards scheduled to be officially announced on July 8, leaving fans eager to see whether the writers’ creative campaign helps secure one final nomination for the celebrated late-night series.
Source: https://www.thewrap.com/creative-content/tv-shows/stephen-colbert-late-show-writers-diy-emmys-campaign/
