Stacey Solomon has built an impressive £10 million empire through her homeware ranges, jewellery collaborations, beauty brands, and TV contracts. But while the former X Factor star celebrates her success, her older sister, Jemma Solomon, is raising eyebrows with a controversial new hustle that has some questioning her motives.
Just weeks after tearfully announcing the closure of her business, The Label Lady, a home organisation brand backed by Lord Alan Sugar, Jemma is back with an entirely new approach. This time, she’s reselling brand-new items from her sister’s collections on the resale app Vinted at bargain prices.
Among the items listed on Jemma’s Vinted page are Stacey’s “At Home With Stacey Solomon” products from George at Asda, including wine glasses for £2 (retail £8) and candlesticks priced at £2 (retail £14). There’s even a limited-edition “Designed by Stacey” Abbott Lyon watch, originally £149, now slashed to just £10.
But this isn’t just about reselling Stacey’s popular range. Jemma has also listed items from the haircare brand REHAB, in which Stacey is a co-owner. Despite publicly celebrating her sister’s success at REHAB’s Selfridges launch, Jemma appears to be capitalizing on it by selling products online for far less than their retail value.
It’s a move that raises uncomfortable questions. Why is Jemma, who only recently shut down her business after struggling with plummeting sales, turning to this seemingly ‘desperate’ hustle? And, perhaps more shockingly, why has she chosen to undercut her sister’s brand by selling products at such steep discounts?
While Jemma has claimed that proceeds from the sales will go to charity, the listings are part of a paid collaboration with Vinted, suggesting she could be making money from this venture. Her social media posts have also been increasingly focused on her life as an influencer, closely mirroring Stacey’s curated online presence.
Jemma’s attempts to become an influencer have raised eyebrows in the past, especially when she openly campaigned for a blue verification tick on Instagram. Now, she’s sharing affiliate links for Amazon purchases in exchange for commissions, urging her followers to click on them in exchange for “big giveaways” of vouchers.
But here’s where things get tricky. Amazon’s Associates Programme rules prohibit influencers from offering rewards, rebates, or incentives to encourage purchases through affiliate links. Jemma’s offer of gift vouchers in return for clicks seems to blatantly break these rules, leading to fury from some of her followers. Some have reported her to Amazon, while others have expressed disgust on gossip forums.
One user commented, “No effort, no care, no shame. It’s a joke.” Another added, “She’s just begging for people to click links to get her bonus – it’s putting me off shopping at Amazon.”
With her Vinted sales and affiliate link appeals, Jemma’s new beginning seems to be raising more questions than answers. Could this latest venture be the end of her influencer career before it even begins? Or is there more to the story?
For more details on this growing saga, read the full story at source.
