Dame Judi Dench has lent her iconic voice to a cause close to her heart, calling on the nation to rally behind families affected by dementia, the UKâs biggest killer. The legendary actress, 90, stars in Alzheimerâs Societyâs Forget Me Not Appeal, delivering a message of hope, solidarity, and urgent action.
âEvery Forget Me Not badge tells a story,â Dame Judi explained, reflecting on the devastating impact dementia has on millions of lives. âBehind each badge are stories of families navigating the daily challenges of the condition, and the researchers striving to find breakthroughs.â
Having witnessed the profound effects of dementia firsthand, the Oscar-winning star added: âIâve seen just how cruel dementia can be â not only for those living with it, but for the people who love them. Whatever your story, please join Alzheimerâs Society this June and wear your Forget Me Not. Together, we can work toward a future where dementia no longer devastates lives.â
Photographed wearing a striking blue Forget Me Not badge, Dame Judi looked poised and graceful, standing against a dark wooden backdrop. The emblem symbolises remembrance, solidarity, and hope, and serves as a visual reminder of the urgent need for awareness, research, and care.
Alzheimerâs Society is urging the public to get involved this June â by purchasing a badge, sharing personal experiences, or simply spreading the message. The starâs personal endorsement adds weight to the campaign, shining a spotlight on the daily struggles families face and the importance of early support.
âTogether, we can make a difference,â Dame Judi concluded. âYou can help us change the story of dementia â comment âbadgeâ to find out how to show your support.â
With Dame Judi at the helm, the Forget Me Not Appeal promises to inspire the nation to take action and bring hope to those living with dementia.


