On today’s This Morning, host Ben Shephard caused quite a stir when he donned a bright pink £190 cashmere sweater to front the ITV daytime show. And it wasn’t just viewers who noticed his bold fashion choice — Tom Swarbrick, a regular guest, couldn’t resist poking fun at Ben’s unusual color choice, quipping, “The minute you put on a cerise jumper, you’ve gone mad.” 😅
🧡 Viewers Have Mixed Feelings
While some fans enjoyed Ben’s daring style, others were not so kind. One viewer tweeted:
“What the actual [bleep]? Ben in a pink sweatshirt? Nah, it doesn’t look right bro, go and change that sweatshirt.” 😬
Others joked, with one person saying, “He looks like Peppa Pig!” as Ben presented during the World Book Day segment. 🤭
🌸 Love or Hate It?
On the flip side, there were plenty of fans who loved his new look, with one writing:
“Absolutely luuuuuuuuvvvvv the pink sweater, Ben!” 💕
Another shared, “Ben in pink should be so wrong, but, somehow, it’s so right!” 😍
🧶 Where to Buy Ben’s Pink Jumper
For fans who were wowed by Ben’s bold fashion statement, the sweater is from Baker Miller Pink and costs £190. Ben’s stylist, Phill Tarling, posted a link to where fans can snag their own jumper, declaring, “Pink jumper lovers, click here!”
In the end, Ben’s pink jumper may have sparked a social media frenzy, but one thing is certain: it got everyone talking. Whether you love it or not, it’s clear Ben Shephard isn’t afraid to make a statement. 💥
👇 What’s your take on Ben’s pink style? Let us know!


