Holly Willoughby is set to take the entertainment world by storm once again, this time with a bold new project that could change the way we consume content. After stepping away from This Morning in 2023, Holly is now preparing for a fresh start with her own digital show.
The 45-year-old TV star took to Instagram to tease her exciting plans, sharing selfies from a recent bike ride through London. “Just had a brilliant meeting about a project I’m really excited about… things are happening at quite the pace!” she wrote, hinting at the big things to come.
While many were surprised by Holly’s departure from traditional TV, it seems her focus is now on digital platforms—and she’s determined to create something new, fresh, and innovative. “Daytime TV is on the slide, it’s time for something different,” a source close to Holly shared. “She wants to make her own thing, and she’s got a great team behind her.”
In fact, Holly is working with her husband Dan Baldwin’s production company, Hungry Bear, which is behind hit shows like Gladiators and Michael McIntyre’s Big Show.
After stepping away from several high-profile shows, including You Bet! and Dancing on Ice, Holly’s decision to distance herself from ITV shows her commitment to building a brand-new platform. This new project could mark a game-changing moment in her career, combining her experience in front of the camera with her passion for creating content from behind it.
